Creating Closing Readiness via Automated Sales Funnel
Only leads that are really ready to close the deal will become customers. With numerous differently designed sales funnels, leads can be correctly identified and treated according to their needs with a high degree of probability, even for complex sales processes and in the B2B segment. Different types of sales funnels enable industry-specific responses, while others are best suited for local services or the sale of webinars. Regardless of which type of sales funnel is used, marketing automation allows automated campaigns to be used for every phase and every retargeting scenario. These campaigns are easy to implement and provide the best possible support in retaining the lead until the deal is closed.
The sales funnel is a tried and tested and widely accepted model for describing and managing sales processes. The flywheel model is currently being discussed. This was developed by HubSpot, a leading provider of marketing software , and focuses on the dynamics of the sales process. The image of the flywheel is intended to illustrate the following: the less friction there islebanon telegram data the faster the rotation. As an analogy for the sales process, this means that friction points and obstacles for the potential buyer must be eliminated as completely as possible. The flywheel model is therefore easy to understand, but at the same time it is simply a further development of the sales funnel model.
Cyclone model instead of sales funnel?
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Not every sales process is linear and, especially with products and services that require a lot of explanation or are complex, potential customers often jump back and forth between the individual phases. The cyclone model is an option for sales processes that are dominated by a long research and decision-making phase. Because leads today have access to a veritable flood of information around the clock, they are likely to jump from one phase to the next in a non-linear manner. The abundance of information means that leads who have done thorough research will abandon decisions they have made and start looking for a more suitable product or service. Unlike the sales funnel, the cyclone model is based on eight different phases. This is an accurate depiction of the sales process, especially for products that require a lot of explanation.
Sales Funnel and Marketing Automation – an ideal team
Companies that want to build their sales process based on the sales funnel model or another concept must be prepared for a lot of work in the background. Marketing automation makes the work much easier, even for complex or stacked sales funnels. Tracking, automated campaign management and real-time delivery of content are just three core factors that make the sales funnel a success and can be easily fulfilled by marketing automation . With the integration of CRM and analysis functions, companies also receive even more information and control options around the lead and its path to completion.