The name is often used - by vector. It is also divided into two options - direct and indirect. Everything is obvious here, the first option is when a person buys directly from the seller. The second option is through an intermediary.
Intermediaries are dealers, supermarkets, etc. And on the Internet, these are web resources, influencers, bloggers, and other people who attract the attention of the audience. Indirect sales are used when additional expertise is required.
Two opposite approaches are used. The first, traditional method uses personal contact. That is, the seller communicates directly with the buyer. It is used in both B2B and B2C.
The opposite option is without personal contact. Products are chinese overseas british data sold through online stores, marketplaces or delivered via parcel terminals. Here, you need to take care of creating conditions for information. This includes advertising, descriptions and reviews.
By transaction characteristics
They are divided into three subtypes - simple, complex and cascade. In the first case, there are no tricks. A person simply buys what is needed. For example, in a store or on a website. Usually, this is how people buy in "trusted" places.
In a market that is often visited, from a familiar supplier, etc. That is, the buyer has no doubts, so he is ready to make a quick deal. The second option requires time to think. The purchase is made from an unfamiliar seller.
Or an unfamiliar product is purchased. Therefore, a person needs time to weigh arguments, clarify characteristics, etc. In this case, the sale is not limited to one contact. As, for example, in simple sales.
In some cases, it is additionally necessary to involve third parties. For example, you are buying equipment that you have not used before. Or you are purchasing real estate. Here, it is advisable to obtain an expert assessment so as not to miscalculate.
It is even more complicated with real estate. You will need to involve a lawyer, appraiser, etc. Thus, the complexity of the transaction increases. In cascade transactions, several participants of the selling party participate at once.
For example, a call center, a sales representative, etc. Another name for the technique is conveyor. Since the client is driven along the "conveyor" through several specialists. At each stage, the employee carries out the appropriate processing of the buyer.