Data Intelligence:
McKinsey analysts predict that enterprise employees will rely on data for almost every decision come 2025. If true, this development would mark a significant departure from the current business modus operandi. According to our research, only 25% of enterprise data professionals believe their organization’s decision-making process is data-backed or strategic.
How are these two concepts – the perception of data france whatsapp number data progress and the reality of disorganization – so distinct? To answer this question, we need to understand why data-driven processes remain so elusive for many enterprises.
Business data is becoming increasingly complex. The massive volumes of data generated and consumed on a daily basis equates to over-taxed systems. By 2025, global data creation will reach 180 zettabytes, up from 147 zettabytes today and just 41 zettabytes in 2019. That represents a 23% CAGR of data creation, consumption, and duplication over the past four years. Handling this amount of data is challenging – understanding and deriving insights from it is even harder.
Furthermore, organizations must uphold high data governance standards to maintain compliance with local and global requirements. This concern, coupled with many others (including data quality, management, and integration), often distracts leaders from data’s most considerable promise: its ability to inform the right decisions at the right time. When leaders unlock this capability, they achieve data intelligence.