The B2B world is fast. It's no wonder that most B2B recipients only have a very short window of time to look at transactional emails. This makes it all the more important that the most relevant information from the email reaches the reader quickly. By keeping things clear, you increase the chances of success. But how do you make B2B transactional emails as effective as possible?
The header of the mailing can be used, similar to a latvia phone number list website, as a kind of navigation area in which you direct your recipients to important pages. This could be your website, but also your personal customer account or a blog. Think about which pages could be particularly relevant for recipients of your B2B transactional email. The logo should also be at the top of the mailing to make it immediately clear which company sent the mailing.
A meaningful header image is a good introduction for the B2B transactional email, followed by a text that lists the most important key information. If the email is a download confirmation for a white paper, the header could say, for example, "Enjoy reading."