Structure your Facebook Ads campaign in 6 steps

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Creating your campaign is quite simple, you go to the Facebook Ads ad creation tool and start creating your campaign by following these steps:

1. Define your goal
The first thing you need to determine is your objective. A well-defined objective will determine the type of ads you should create to achieve the best results. Facebook Ads gives you a few options within the sales funnel for the type of ad you want to create. It can be Awareness, Consideration, or Conversion. After you select your objective, the tool guides you through creating ad sets according to the objective.

2. Define your audience
This is where you'll need to segment the audience you want to reach. Select your audience rich people data characteristics carefully, thinking about your buyer persona and the generalities of the users you want to reach. If you're going to make more than one set of ads, choose a different audience for each one, so you don't run the risk of your ads competing with each other.

3. Determine your budget
Here you can decide whether to choose a daily budget or a budget per ad set. Specify the maximum amount you want to spend and continue.

4. Choose the publication period
Define the period in which you will publish your campaign, it can be from the moment you finish it or scheduled.