Discovery and interest

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The customer journey represents all the steps a person takes, from initial interest to after purchase.

This makes it easier to produce the right content for the right people at the right time.

That journey is illustrated by what we call the sales funnel , a way to easily differentiate the degree of interest each person has in the solution the company sells, and how close they are to buying.

This funnel has 3 stages. Check out what they are:


The 1st phase of the funnel is when the person seeks to understand exactly what problem office 365 data they are facing.

It's like a patient who knows how to describe the symptoms he is feeling, but needs a doctor to discover what the disease is and treat it.

Naturally, at this stage, it is forbidden to talk about your product, as the person is neither interested nor ready to buy.

This is just meant to resolve doubts and better understand some concepts.

Stick to simple, introductory topics that interest the person, such as:

Why cash flow is essential for a business;
Essential accounting laws and regulations for every entrepreneur;
specifications on electronic payment receipts;
and many others.