You can share them as social media posts, use paid promotion, or rework your written content to reach more people. Including relevant keywords in your video titles and descriptions also helps people easily discover your content in search engines.
Big brands like Google use YouTube videos to promote content.
Google YouTube video
Image via YouTube
11. Make your native ads feel like they’re part of the story
Native advertising is a smart content promotion strategy where ads seamlessly blend with the platform they appear on. They are less intrusive and more engaging, a feature that CoStar Lease Accounting has leveraged here.
Example of native ads
Image via Investopedia
Unlike traditional banner ads, native ads look like regular content and generate 53% more impressions than traditional banner ads.
The different types of native ads include:
In-feed/In-Content ads – appear inside social media feeds
Content recommendation ads – These appear as suggested articles on websites.
Search Ads – Appear at the top of search results and are combined with organic results
Sponsored Content – Collaborate with influencers or other websites to create content
This content promotion tactic is especially effective when combined with other promotional strategies, such as social mint database media advertising and paid promotion.
Using internal links and creating content hubs are great strategies for promoting content.
Internal links help search engines better understand your website and keep your target audience on your site longer. It's a smart way to promote the content you've already created.
Content hubs connect to smaller pieces of content, making it easy for your audience to find all the information they need. Plus, search engines love content hubs because they show that your site has a lot of relevant content.
For example, “Fitness & Lifestyle” section groups make it easy for visitors to find and explore valuable content on various topics.