In fact, the biggest downsides to pop-ups come from poor pop-up implementation. This can lead to user annoyance, slow down of the site if a lot of pop-ups are added at once, and an overall poor user experience. However, these downsides are the exception rather than the rule.
Benefits of adding pop-ups to your website:
Engagement and Actions: Pop-ups can significantly increase the actions that users take when they visit your website. Remember, only about 1 in 100 website visitors will typically take an action. If you can increase this to 5-10%, it can transform your business. In fact, this simple change can often make the difference between achieving profitability or not.
Strong ROI: Popup solutions have a very strong ROI. As a website owner, you should understand the value of every person who joins your email list, becomes a lead, or makes a purchase. If you know this, your ability to track the ROI of your popup solution is very easy. And most popup solutions deliver a very high ROI. In fact, Hello Bar consistently drives 83% more leads, sales, and subscribers to their customers. Imagine how much your business can grow if you can get more visitors to your website to become customers.
Flexible: Pop-ups are extremely flexible. Unlike making changes to websites and web pages, pop-ups can be changed very quickly and easily. This means you can add richness to your website in just a few minutes per month.
Customizable: With pop-ups, you can customize the experience for your website visitors. This can lead to your visitors fusion database becoming more engaged with your company, which can lead to much higher conversion rates.
Ease of use: They are quick to learn and can be managed by people in your organization without significant design, development, or copywriting skills.
Disadvantages:
Pop-ups can be disruptive if done wrong: If you add too many pop-ups at once or do a poor job of designing your pop-ups, it can lead to disruption for your users. Like any type of content in marketing, your goal should be to add value to your visitors. If you don’t consider this when managing your pop-ups, you could be annoying your users.
Perceived Annoyingness: Some people automatically perceive pop-ups as annoying. It’s like advertising. Some people automatically assume that ads are annoying. However, if ads are relevant and interesting, they can add value to the user experience. The same goes for Popups. That’s why it’s important to choose a pop-up provider that allows for customization and targeting.
User Experience Issues: If you add a lot of pop-ups at once and these pop-ups compete for the same attention, it can lead to user experience issues. This is especially true on mobile devices. We see some websites with 5 or 6 different pop-ups on a single web page and these pop-ups can create an unpleasant user experience.