Lead Generation in Key Account Management

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These kinds of rewards build an ongoing relationship with the customer – one in which the customer feels appreciated and returns as a buyer again and again. To generate loyalty, Prose might also send emails with special loyalty program discounts, as well as early-access emails for new products. email-customer-journey-loyalty-stageIn the below example, quip feeds customer loyalty by offering app users various rewards. Not only does it generate dedication from the customer, but motivates them to download and use the app (and therefore add yet another valuable touchpoint with the brand).

They could also send an email offering loyal customers a free cyprus whatsapp data dental floss, or an email with exclusive access to a new limited-quantity toothbrush. The goal: make these loyal customers feel valued. email customer journey example loyalty stage8. AdvocacyAdvocacy emails empower satisfied customers to share their positive experiences with others. Because repeat customers are important, but customers who bring in more repeat customers are even better – the benefits are exponential! This stage helps turn loyal customers into brand ambassadors who actively promote your products or services.

How can you tap into this magic? Consider implementing the following types of emails: Referral program invitationsUser-generated content requestsSocial sharing incentivesTo do this, you might send an email with the subject line, “Love our products? Share the joy and earn rewards!” offering a discount for every friend referred. Or, you could offer a discount if customers post on social media and tag you. In the below customer journey email example from quip, the company uses a fun play on words to offer a reward to happy customers that spread the word.