Now you need to publish your content upgrade – not the upgrade itself, but the lead generation form.
Let people know they can download the full version of the work by providing any information you request.
An email address is usually enough, although some marketers like to request first names to personalize their marketing messages.
Think about your form fields from a psychological perspective. You’re collecting leads from the content on your website, which amazon database means people are looking for information.
They’re not necessarily ready to buy. As a result, they’re unlikely to reveal tons of personal information about themselves, nor will they spend much time upgrading your content.
Limiting your form to one or two fields is usually a best practice when targeting top-of-the-funnel prospects. You create fewer barriers for people who want your content.
Make sure you’re using a service that offers GDPR-compliant opt-in forms. You want your prospects to confirm that they want to receive your emails in the future and that they’ve seen your privacy policy and terms and conditions.
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The 43 Best Call-to-Action Phrases Proven to Increase Clicks and Leads
13 Killer Content Upgrade Ideas to Turn Website Visitors into Leads
1. Free email courses
If you’re already a knowledge powerhouse in your field, it’s a breeze to turn your expertise into an email course. Essentially, it’s a series of emails that teach your subscribers something new.
They're easy to create (if you know your stuff) and much cheaper than fancy graphics or videos, plus they're a fantastic way to keep your subscribers engaged and excited about what you're doing.
Because they receive regular emails from you, they’re more likely to open your future messages. And as a bonus, your email course can also serve as a warm welcome for new subscribers!
2. Worksheets
Worksheets are a great tool to help people overcome challenges. Ask thought-provoking questions and give them space to write down their ideas.
Whether it's an interactive PDF, Google Doc, or printable page, the goal is to make it easy for your audience to interact with your content. If you choose to use a printable route, keep it simple. Avoid flashy graphics that waste ink when printed.
3. Video tutorials
If your blog post explains why people should do something, a video tutorial is the perfect way to show how it's done. And you don't need fancy equipment to get started.
Many computers come with built-in video recording software, and there are countless user-friendly editing applications available online. Once you've polished your video, consider sharing it on platforms like YouTube or Vimeo.
If you want to make it exclusive to your subscribers, you can adjust your privacy settings and share a private link in the welcome email.