Server locationthe physical location

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Site architecturecontent organization is essential for usability and helps google understand your pages, as well as being able to access and index them all. Therefore, website architecture needs to have a logical and consistent structure. Breadcrumbsbreadcrumbs indicate the path to get to a page (such as home > bedroom > beds). They inform the user and google regarding the site's architecture and, therefore, contribute to ranking.

Additionally, google uses this information directly in the serp.Breadcrumbs bulgaria whatsapp data in seo site availabilitysites are temporarily down due to server issues, maintenance periods, and other normal situations. The problem is if this happens for a long time or very frequently: google may understand that the site no longer exists and even exclude it from the rankings.

of the server impacts seo. In the video below, matt cutts explains that google looks at the server's ip address, among other factors, to identify the site's country and prioritize its display in that region. Ssl certificate and https protocol, google informed that it would incorporate the use of https into ranking factors.