Why combine on-page SEO and off-page SEO?

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Social promotion
It’s a fact that links from social media sites like Facebook and Twitter have much less of an impact on SEO than regular links. In 2010, Google’s Matt Cutts confirmed that the search engine used links from social sites as a ranking signal. But in 2016, Google Webmaster Trends Analyst Gary Illyes said that Google doesn’t take social accounts into account for SEO. It’s hard to say whether social shares affect search rankings. That said, there is a link between social signals and rankings.

So even if social shares don't play a direct role in Google's algorithm, a strong social media presence can have a positive impact on your ability to rank well in search results.

What’s more, social platforms increase brazil cell phone number list your marketing potential and attract a wider audience to your website. And if some of those visitors are website owners, they may choose to link to one of your pages as a resource. So while social platforms may not have a direct impact, they can help you attract more traffic and increase brand awareness – which can indirectly have a positive impact on your overall results.

It’s not just on-page or off-page that’s effective, they have to be done in tandem. Essentially, off-page impacts how high a website ranks, while on-page determines keyword and query rankings. This means that to get the results you want, you’ll need to combine both.