Why SMS is Essential for Retaining Millennial Customers

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Most email marketing platforms offer both templates and preview options to spare you some time and technicalities.. A/b test your email design ideasnow that you have all that information, you probably have many email marketing design ideas. There’s no need to choose just one design and forget about the rest. What you can do is perform a/b tests. In fact, doing an a/b test helps you determine which elements of your design work best, which ones need improvement, and how to optimize them.For example, you might want to test an email graphic design versus a more simple email design to figure out which one works better for your target audience.

Here are the main design elements that you can test:cta button – experiment with the placement of your cta button, whether above the fold will get you more click-through rates, or the bottom position.Images – test benin whatsapp data different image types to figure out which ones resonate best with your audience and drive more engagement.Content design – strategically create, organize, and place your email content in a way that will make people read your emails.Once you have a and b versions of your email marketing design, you can send version a to of your subscribers, version b to the other , and then check the results in a couple of days.

Analyze the data you get and optimize your future email designs accordingly. Don’t rely on assumptions – use this data to find out for yourself which is the most effective email design for your business and audience. Remember to regularly a/b test in order to be in line with the latest email marketing design trends.Convert better with effective email marketing designnow that you know how to design a marketing email, you can go ahead and apply these tips in your next email campaign. For maximum results, build your next email with the siteground email marketing tool, which offers everything you need to send successful email campaigns.