Create drip email campaigns to your brand new email list
Drip email campaigns are designed to nurture your prospects through a sales funnel. They are a series of three or more emails that arrive in your subscribers' inboxes at regular intervals.
Why does this matter when learning how to build an email list from scratch?
You want your subscribers to be engaged and interested. They will open your emails more often, click on your call-to-action phrases , and even forward your emails to their friends.
Plus, email marketing doesn't end there. An email list isn't worth much if your subscribers never make a purchase.
You can use email campaigns to guide your subscribers to your product or service. Start by warming them up with information and entertainment, then slowly introduce your offer.
At the end of your drip campaign, your subscribers should have all the information they need to make an informed decision. That’s when you provide some extra incentive, like a coupon with a percentage off or a free shipping offer.
Without traffic, your lead generation efforts will start to stagnate. While it’s great to have some content on your website, you also need to take things a few steps further. Let’s explore some of the best ways to attract more traffic so your email list can continue to grow.
Use social media to get more website traffic
Social media is one of the best tools available for driving traffic back to your website. If you’re not on at least one or teacher database two social channels, you’re way behind.
Facebook, Instagram, Snapchat, Twitter, LinkedIn, and other platforms allow you to connect with new people and grow your audience. Consumers who would never have found your website through a Google search may click on a Facebook post.
However, many marketers and business owners use social media in the wrong way. They constantly promote their products or services, so much so that even their followers ignore them.
Follow the 80/20 rule. This means that 80 percent of your social media content should focus on providing value to your audience, such as tips, strategies, or entertainment. Use the remaining 20 percent for promotion.