77 percent of Americans own a smartphone.

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For example, if you sell software, it can be valuable to have a quick and straightforward video showing the software in action. Why? That way, people can get a realistic idea of what your software does without having to leave your site or contact anyone.

6. Optimize for mobile



More than 230 million American consumers own smartphones.
Approximately 100 million American consumers own tablets.
79 percent of smartphone users bolivia number data made an online purchase using their mobile device in the last 6 months.
Nearly 40 percent of all e-commerce purchases were made on a smartphone during the 2018 holiday season.
E-commerce dollars now comprise 10 percent of all retail revenue.
80 percent of shoppers used a mobile phone inside a physical store to either view product reviews, compare prices, or find alternative store locations.
An estimated 10 billion mobile-connected devices are currently in use.
Keep in mind, these are just US figures! With the world turning away from desktops and using their phones more than ever, your B2B e-commerce business needs to keep up with the times. Optimize your mobile site by writing short headlines and copy that focuses on benefits that solve your customers’ pain points.

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