Know before you go.

[kexej28769@nongnue]

While it may be a no-brainer, you'd be surprised how many people skip uncovering where the noise sits before they commit to a strategy.

As Christina says, “Knowing where you stand in the local search landscape isn’t just a good step – it’s critical to a solid local search strategy.”

Local Pack Strategy

For example, do you know if you’re showing up in the benin number data local pack? Who’s competing with you? Is your Google My Business (GMB) listing complete (and accurate)?

Christina and her team conduct local content audits to help answer these questions. They look at GMB listings, website and landing pages, citations, and ads—the whole nine yards—to help uncover all sorts of stuff, like:

Organic search competitors.
Google ranking factors.
What are your searchers looking for?
Where you are showing on the SERP.
Once an audit is complete, they are one step closer to implementing a comprehensive strategy.

But first: It's data time. And when they need to get the full local picture, Christina and her team turn to STAT.