Ask the customer to consider:

[kexej28769@nongnue]

For example, La Tortillaria may always rank #1 for "tortilla shop" when searchers on Fifth Avenue search, but they may also rank #1 for "organic tortillas San Rafael" when locals or out-of-towners in any part of that city search for it, if the business has built enough authority about the topic.

With the right strategy, every business has a great chance of ranking locally in the city of their physical location for some portion of their desired search phrases.


Does my location + Google results behavior create small or large obstacles to my search for city-wide rankings? When I look at the local packs I want to rank for, does it seem like Google is clustering them too bangladesh number data in one part of the city to include my location in another part of the city? If so, can I control this?
What can I specialize in to set me apart? Is there a product, service, or desired attribute that my business can be particularly known for compared to all other competitors in my city? If I can't compete for the biggest terms I want to rank for, are there smaller terms that I can dominate citywide?
How can I build my authority around this special offering? What would be the most effective ways to become a household name in my community when people need the services I offer?