In fact, this step should be thought out at the stage of creating a marketing strategy. However, you work with contextual advertising, and here you need to deal with demand assessment separately, because the result depends on it. If your product matrix is small, then you can check each of them manually through Wordstat . There you will be able to see the frequency and history of requests, and you will also be able to highlight for yourself the periods when your product is in the greatest demand.
If there are a lot of products, you can use 1000 cell phone number list specific services that do everything automatically. In addition, do not forget about assessing the competitive environment. This can also be done with the help of various third-party services that will accurately show what demand the product has among your direct competitors.
Step 3: Conduct a competitor analysis in search engine results
To be in the lead, you have to be better than your competitors. Automated verification services are good, but human analysis using manual input is even better, so you can evaluate everything as a buyer.
Is there something that caught your competitors' attention? Use it in yours, but don't copy it completely, you'll lose uniqueness.
After evaluating the product in the search results, look at competitors' websites, how they are arranged, what they have, maybe links to social networks , support. After you finish the analysis, you will encounter contextual advertising from competitors, but here you also need to look for the advantages, because this is additional information that you do not need to look for.