Collaborate with influencers
Partner with influencers in your industry to tap into their engaged follower base. Negotiate sponsored posts, acquisitions, or product mentions to gain credibility.
Find micro- or nano-influencers with very specific audiences in your niche. Offer free products to relevant influencers to organically integrate your brand into their content. Make sure their values and content match your brand image.
Contests and raffles
and engagement quickly. Require participants to follow you, like your post, or share it. Offer attractive prizes.
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Require contest entries on Instagram, as well as additional Facebook or email entries for cross-promotion. Give away your own products, branded experiences, or gift cards. Creative contests, like photo contests, also encourage user-generated content.
Use subtitles that drive action
Write clear call-to-action captions to guide followers, such as “Link in bio,” “Shop this look,” or “Sign up today.” This turns scrollers into active followers.
Ask a question or spark discussion in your captions to spark comments and dialogue. Emojis and personality also help captions stand out. Try out different caption strategies—stories, behind-the-scenes, humor, etc.—to see what your audience responds to best.