Formulating a hypothesis – focusing the thought process

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At the initial stage, the task is to collect interesting ideas that can improve marketing indicators . Creative thoughts come to mind as a result of deep reflection. The first conclusions can be ephemeral and even strange. But you can’t immediately discount them, you need to let them mature. After all, it is intuition that often gives us the right solution.

What we do in response to sudden insight:

we put our thoughts in order and clearly formulate a hypothesis;
we figure out how to check it;
we decide how to act depending Jiangxi cell phone number list on this or that result.
A little further we will consider how this stage looks in practice.

Stage 2. Action.
Launching tests. This requires testing the hypothesis in accordance with the already outlined plan.

Stage 3. Analysis of indicators.
We accumulate data statistics and estimate the cycle's effectiveness.

Stage 4. Drawing conclusions.
If the test results have reached or exceeded the expectations of the formulated hypothesis, then it is suitable for further development. If the expected parameters are not achieved, then the initial assumptions are most likely wrong. There are hypotheses that are clearly working, but something prevented them from reaching the desired result. Do not immediately throw them in the trash. Perhaps time will tell you what changes need to be made for a real breakthrough.