For example, we recently had a toddler join our family and having smart speakers trained to listen for “Baby is going to sleep” has been helpful when both of my hands are busy trying to keep the baby from doing cartwheels on the changing table.
As a result, we are becoming more accustomed to voice interactions, which is increasing the use of voice search.
Pro tip: Voice assistants only read the first result in the SERP. I found that targeting featured snippets was an effective way to become THE answer that gets read aloud.
QRGs are getting longer and longer, but webmasters have no choice but to familiarize themselves with them.
Google Quality Rater Guidelines (QRG) are crucial because they benin phone number data provide insight into how Google evaluates and ranks web content. Human quality raters use these guidelines to evaluate websites and inform Google algorithm updates. Understanding QRGs helps webmasters, SEO professionals, and content creators align their strategies with Google’s expectations and ultimately improve their site’s visibility and performance in search results.
In December 2022 , Google updated the QRG and added another E to the infamous EAT.
As a webmaster, you can share various anecdotes from the past to demonstrate your Expertise (the most recent E). If you can demonstrate your previous experience (E), that can show that you are an expert on a particular topic. While getting mentions and references from other niche sites can indicate that you are an authority (A) and a trusted resource. All of the above will lead to an increase in Trust (T).
It adds to the basic requirements of ensuring that your page does and provides what it claims to do.
4. Positive user experience will be a priority
user experience
For years, SEO experts have been asking for guidelines on how to address and improve UX, and in 2021, we got Core Web Vitals focused on website user experience.