How to Use Anchoring on Landing Pages

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The number that buyers see first influences the perception of all products. As a result, prices for products on the site are subconsciously compared with the first numbers the user sees.

What is the connection between African egypt mobile database countries in the UN and landing pages of websites or converters in social networks? The same principle of anchoring works for your customers. Customers visiting a website link their judgments about prices on it to a certain “anchor”. How to use this heuristic on a website?

We show the expensive product first
In an online store, when sorting products by default or by customer recommendation, put products with a higher price in the first place (or at the beginning of the results) in the catalog. The user, seeing these numbers, will subconsciously consider lower prices to be advantageous.



Random prices - products from another category
Surprisingly, the perception of the price of a product category is influenced not only by the prices of this category, but also by the prices of other product categories presented on the website page and even random numbers. This was confirmed by Dan Ariely's experiment . During the experiment, subjects were first asked to name their insurance numbers, and then offered to take part in an auction of products whose prices were unknown to the participants.