BTL, ATL and TTL – what’s the difference?

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ATL advertising is designed to reach as many people as possible. This type of advertising involves placing content on TV, radio, newspapers, signs, etc. The main thing is for as many people as possible to learn about the company. It stands for "above the line".

Another type of advertising is a mixture of BTL and ATL. TTL (through the line) implies advertising of highly specialized events in the mass media.

Each advertiser decides which type of advertising USA cell phone number list to choose depending on the area of ​​work and the specifics of the buyer.

What tools does BTL advertising use?
There are many such tools:

events;
guerrilla marketing ;
word of mouth and other.
A number of marketing moves require financial investments. But many can be done for free.

Social networks
With the help of SMM marketing, the target audience is increased, existing customers are encouraged to make repeat purchases, brand recognition grows and so do sales. In addition, this strategy allows you to connect analytics.