In addition, stock exchanges and shares are often written about in relation to Amsterdam in editorial media. These sources often have a large reach and relatively high advertising rates, which increases the PR value. In the trend line on the PR value for Amsterdam, we see a decrease in value every weekend, which corresponds with the financial reporting.
Looking at the type of coupon where Dutch cities are written about, we see a clear preference for social media and Twitter in particular. The four most active sources are Twitter, Facebook, YouTube and Pinterest. In the Top 10, only one editorial source emerges, which is the digital version of the Telegraaf. What is striking is that editorial media more often report negatively than positively about cities. This is in contrast to social media, where positive writing is more common. Facebook is the most positive social source.
City marketer vs. Twitterer
In short, despite all the nice slogans of city marketers, we still prefer to report online in australia telegram data relation to cities about sports, parties, money and crime. Whether that says more about tweeting the Netherlands than about the cities and their marketers, we will leave undecided. In any case, the themes contribute to the online attention for a city and can, when guided in the right direction, certainly lead to a positive online reputation.
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