Modern SEO: Focus on User Experience

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SEO is no longer what it used to be . The various Google Updates have shaped it, modelling it according to search practices, seeking to improve the precision and quality of its service. At least that's what they say.

Today, Google prioritizes those websites that upload relevant, fresh and up-to-date content for users . In this sense, search engine optimization is no longer focused only on search engines, but also on users .

Nowadays, SEO is based on search intent to d netherlands mobile database etermine what content will satisfy the needs of those who visit a site. That is, what content will be relevant to users. In principle, there are different types of queries: informative , academic , transactional , among others. To be able to answer them, broadly speaking, the content must be clear , concrete and, above all, useful .

Another big concern of modern SEO is UX ( user experience ) and content accessibility . Optimization for voice search, for example, is a growing trend in SEO. Also, sites with low loading speeds , stable designs , and guaranteed security tend to rank higher in search results.

Writing “featured snippets” that appear in position zero of search results is another characteristic of modern SEO. In addition, the use of rich and structured data to provide accurate information to users quickly, easily and without them having to bother clicking on a link is becoming more and more widespread.

Advances in Artificial Intelligence , on the other hand, are producing changes in the way search engines process information and produce results. The increasing use of GPT Chat , Gemini and Copilot presents challenges in line with the latest algorithm updates, to which SEO is increasingly prepared to respond.