Data is a great way to tell a story, and you can choose to build your campaign using your own data if you’re lucky enough to have it or third-party data think social data, the Census Bureau, or similar.
Journalists want new and unique stories, and data-driven research campaigns are the perfect way to give them this. A great engaging example of this type of asset is Koala’s US Ski Index:
Ski Index
There’s sometimes a misconception that without data, a campaign will struggle to gain traction. But that’s not necessarily the case.
While data can be a great way to build a hook, creative campaigns are an effective way to come up with something journalists want to cover.
Think visualizations that get people talking, predictive costa rica mobile database imagery, or creative stunts. While this is often labeled “doing something cool,” it really comes down to having a good idea that stands out from the crowd.
OnlineCasinoa’s Future Camer campaign is a great example of using creativity to create a story.
Future Players
3. News Hijacking
Newsjacking is all about monitoring the news and reacting to breaking news with expert insights, commentary, and advice.
This is an effective strategy that doesn’t require complex content assets. With newsjacking, your linkable assets are often experts in your business.
But for this strategy to be effective, three things need to happen:
News stories need to break . Some publications want to talk about things that journalists need expert input to use in their articles.