Questions to Ask
If you’re trying to figure out whether or not there’s cannibalism in this more ambiguous situation, here are some questions we might ask ourselves.
Perhaps one of the best questions we can ask, and a difficult question in SEO, is “Do we think we’re underperforming?” I know every SEO in the world feels their site should be ranked higher, but are we doing significantly better? Or did we suddenly stop firing when we introduced page two? If we see behavior like this, it may not be definitive, but it may give us cause for doubt.
2. Are there competing pages appearing at the same time?
Similarly, if we look at examples of similar keywords ghana mobile database where the intent is less ambiguous, so maybe in the burger example, if the SERP for "best burgers" and the SERP for "buy burgers," those two keywords have completely different overall results, then we might think, okay, we should have two separate pages here, we just need to make sure they're clearly differentiated.
But if actually the same page appears on all of these keywords, we might also want to consider using one page because that seems to be what Google prefers. It doesn't really separate out the intents. So as I said, what we can explore is not explicit, but something suggestive.
3. Integration or differentiation?
Once we figure out whether to show two pages or one page in the results, or if we think the best solution in this situation is to show two pages or one page, we'll figure out whether to merge or differentiate.