If you map out your website visitors and their behavior in detail, you can use this information to increase the ROI of your marketing activities. In this article, I will explain how you can generate a positive return with information from website visits. Especially with visitors who have not yet made a concrete request.
The investment you have made in SEO, in a campaign, in the website itself and in the content of the site must lead to a visit and ultimately to an order. Insight into the visit and the behavior of the visitor on the site must make it possible to qualify the visitor and have them take a follow-up action. This is often done by using a call-to-action on the site.
To get enough relevant visitors to the site that can be qualified by the call-to-action, an investment in time and money is needed. If enough visitors who respond to the call-to-action later result example of whatsapp number in philippines in an order, this investment will be earned back.
Visitors who do not respond to the call to action
However, many organizations leave something behind. Namely: the visitors who do not respond to the call-to-action. You can also qualify them and, depending on the qualification, influence them further. The moment these visitors are not analyzed and their behavior is not further influenced, you lose a large part of the possible return on the online investment.
It is now common knowledge that a large part of B2B assignments once started with a search query to Google (so without any supplier). Also, many B2B organizations notice that only a small part of website visitors fills out the call-to-action form.
Part of the relevant information of the website visitors can of course be found in the information that Google Analytics provides. Think of the number of visitors, target group visits, page views, bounce rate, etc. But what Analytics unfortunately cannot yet do is indicate which organizations have visited the website. An IP marketing tool can be used for this.
Conversion rate research
SiriusDecisions.com conducted a study on average conversion rates . The study shows the different steps in a buying process. These are the most important steps that are involved in many B2B processes.