The Apple Watch came onto the market almost a year ago. A gadget that not only attracted the attention of Apple fans, but also caused a lot of unrest in this country, the home of watchmaking. With the start of Basel World, the world trade fair for watches and jewelry, the time is ripe for an interim assessment.
The people at Apple did their homework. They rcs data malaysia were highly professional and appointed outstanding executives from the luxury industry to key positions. This was followed by innovative product design, a perfect interface with many unprecedented features.
The issue of watch straps, which has long been neglected by the watch industry, was also managed perfectly and taken to the extreme through the cooperation with the French luxury brand Hèrmes. The sales are portioned just right and Apple's marketing is among the best in the industry anyway. The result: Apple has barely entered the market and already has a dominant position in smartwatches with an estimated market share of over 60 percent.