The term landing page says it all: landing pages are websites that users should land on - they serve as flight paths to the product or service, so to speak. What is the difference to a homepage, how can you create a landing page and what do successful examples of landing pages look like?
Table of contents
What is a landing page?
What are the essential elements of a landing page?
How to create successful landing pages: 15 tips
Two examples of good landing pages
Conclusion
What is a landing page?
The demands on a landing page are not small: it should austria whatsapp data attract the right visitors to the website. In this case, right means users who then ideally become leads (see lead nurturing ) and later customers.
But how do landing pages and websites (homepages) differ and what exactly is a landing page?
Let’s take a look at this in detail.
A landing page is dedicated exclusively to one topic. The landing page usually has no navigation whatsoever. This is so that visitors are not distracted from the goal. You may now be wondering what goal we are talking about here? To generate leads.
Most visitors reach the landing page via a paid campaign (e.g. LinkedIn text ads). The landing page should fit the ad perfectly. It offers a solution to the user's problem and encourages them to get in touch with the company.
With a landing page you can generate leads and increase the conversion rate. If you approach it strategically!
A conversion can look different:
User data for newsletters , advertising mailings etc. downloaded
product or service purchased
consultation requested
test access requested
answered surveys
product catalog requested
catalog requested
Checklist or white paper downloaded
If you want to know how to use a white paper on a landing page to generate leads, we recommend our White Paper article .