In most cases, you won’t close a deal on the first call. You need to take actions that move your leads toward purchasing. This is called lead nurturing and can happen over a period of days, weeks, or even months, depending on your industry and who you sell to.
The goal—keep moving your prospects continually closer to making a purchase.
According to a study by RAIN sales training, it takes an average of eight touchpoints to close a sale. How many salespeople give up after five, six, or seven touchpoints, after doing 90 percent of the work?
Here’s a simple concept that will set you ahead of most salespeople: follow up until the sale is closed.
No, I’m not talking about pestering them until they say cambodia telegram data yes. Just keep following up until you get a clear “Yes” or “No.”
When I was first starting in sales, the previous salespeople hadn’t done a great job of following up with old leads. This ended up being a gold mine for me. I was able to comb through all of the inactive deals and just by following up with them, I made some huge sales.
Create Email Nurture Sequences
Email is a quick and easy way to stay in contact with an active lead. However, I have a rule for every email I send: it can’t just say “checking in.” You need to provide value with each email touchpoint. Find a reason to be emailing other than, “Hey, I was wondering if you still want to buy my thing?.”
Ready to do the same? Here are some of the actions you might take:
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