Criteria for assessing link quality

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How to Understand Which Links Are Good for Link Building and Which Should Not Be Used
Before we begin to look at ways to create a link profile, we need to talk about what exactly makes links good or bad.

Does it matter?

Of course. After all, placing quality backlinks helps promote the project, and using low-quality links leads to immediate blocking of the resource by search engines.


Authority (weight, PageRank) of a specific page

How to Understand Which Links Are Good for outlook email list Link Building and Which Should Not Be Used

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Be sure to check the PageRank of the web page you are going to place the link on. High PR still affects ranking. This means that backlinks from authoritative resources will pass their weight to your site.

Back in 2016, Google announced the elimination of PageRank. But, according to Google employees, this project is still used as one of the signals for the search algorithm.

"Ahrefs" allows you to check PageRating, which is an analogue of PageRank. To do this, simply enter the URL of the desired page and check the URL Rating.

The Russian Internet deserves a separate discussion.

Not long ago, Yandex had two metrics similar to PageRank — wCI (weighted citation index) and tCI (thematic citation index). But in August 2018, the company introduced ICS (site quality index).

This is how Yandex.Webmaster describes the new indicator.

The IKS reflects the usefulness of the resource for users from the point of view of Yandex.

The quality index is determined taking into account the level of trust in the site on the part of Yandex and users, the degree of satisfaction with Yandex and users, the size of the site's audience, and other criteria.


Authority (weight) of the site as a whole

The weight of the site as a whole also affects the quality of the link for link building. Thus, a link from the popular "New York Times" will be much more authoritative compared to a link from a little-known blog.

Of course, it is not easy to get such links. However, the effort is worth it. In this case, "Ahrefs" will also come in handy, just look at the Domain Rating parameter.