Why does Google Penguin filter limit a site's ranking?

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Who Should Be Afraid of Google's Penguin Filter
Who Should Be Afraid of Google's Penguin Filter
First of all, those resource owners who promote their sites through rented links need to think about it.

Rental links are inexpensive links that are placed on the side or bottom of a page for a certain amount of time. They may be placed for one day and then quickly disappear.

Penguin will target sites that have low quality or unnatural incoming links. What does this mean?

For example, links to a resource can be merchant cash advance email marketing placed from sites that have a large amount of spam. Or anchor links contain a large number of direct keywords.

You should control the speed of adding new link mass. This will definitely attract attention if today you have a couple of links, and in a couple of days there are already 30 or 50 of them.

Be careful when setting up outgoing links. If the links lead to a low-quality resource with a low Google rating, then you will also be subject to Penguin sanctions.

A large number of spam comments on your page can also attract and activate the Penguin filter, thereby reducing the site's ranking in search results. Regularly monitor your resource and promptly delete spam comments and links to other pages.


Web experts agree that the Google Penguin filter should work together with Google Panda, which analyzes and controls the quality of resource content. To avoid Google Penguin sanctions, you need to be careful about the process of working with the link mass and not take actions that would fall under the definition of link manipulation.

So, to sum up all of the above, we note that the manipulative actions that attract the attention of the Google Penguin filter include:

receiving material or other benefits for publishing links to third-party sites on your resource (this can be called link trading);

unnatural link exchange, when site owners link to each other by agreement, and not based on the quality of the content;

publishing overly optimized texts with an excess of key phrases and anchors;

using services that automatically generate links to the resource;

using through links on a resource with an anchor keyword in the sidebar and/or the bottom of the site;

commenting on a website publication that uses links to resources with a lot of spam;

using too much contextual advertising on the main page of the site.

By taking such options for manipulations with the link mass, the Penguin filter will greatly lower the ranking of your page in search results. It will be very difficult to return to your previous positions, since the algorithm checks no more than twice a year.