Sensory Marketing: How to create a differentiated customer experience based on the senses?

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Sensory Marketing is basically a way of creating empathy between a product and a customer through the senses, such as visual, auditory, olfactory, etc. Keep reading to understand more about the topic!

Marketing is based on the idea that humans are easily influenced. The problem is that this is no secret to anyone, and therefore cannot be characterized as a competitive advantage... unless you understand this principle more deeply than your competitors. And that is precisely what sensory marketing is, a way of understanding the cause and effect between your body's sensors to produce a direct link to your purchasing decision.

Marketing is closely linked to happiness and this feeling is produced by a australia phone data chemical reaction between hormones in your body. This process is triggered through the perception of external stimuli. There are ways to stimulate chemical processes that make us feel pleasure, balance and lightness.

That's why today we're going to talk about Sensory Marketing, a type of marketing that works in detail on your context, placing stimuli so that a party invades your being through the senses. Prepare your perception because today we're going to talk about marketing from another point of view!