Analysis and use of collected information on brand queries

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Further work will have to be carried out simultaneously on two fronts – external and internal.

Create a section on your website dedicated to answering frequently asked questions about your brand.

What are your potential consumers interested in?

Collect all the questions you found and give a detailed answer to each of them.

Promotion by branded queries does not international mailing list cause any particular problems. The search robot easily calculates them and first of all offers the user a relevant answer from the official page, and only then from other resources.

Make sure that your website visitors can find unique, useful articles, videos with recommendations on how to use the product, reviews from real customers, and “Share” buttons for social networks.

If your page contains a detailed answer to a question, there is every chance of getting into an extended snippet.

Setting up Schema.org markup will increase the likelihood that your resource will be visible in special search engine blocks.

Find the weak points in the product

Branded keywords are collected, among other things, to find points of vulnerability in the product itself and in the company's marketing strategy.

Many problems with promotion arise due to the difference in views of developers and consumers on the same product. This could be an unfriendly interface, unnoticeable to the webmaster, but annoying to users, and a bug in a computer game caused by the shortcomings of game designers, and an unexpected negative reaction of readers to a post that seemed ideal to the SMM specialist.

Misunderstandings between two sides of a business can have negative consequences for a brand's reputation, and working with search phrases can help you understand the reasons for this conflict.

First, it's worth checking whether entering the brand name into the line is accompanied by search engine suggestions such as "money back", "return of goods", "spam", etc. If such phrases are popular, this confirms consumer dissatisfaction.

Words such as “slows down,” “loads slowly,” etc. should also raise your alarm. They characterize the operation of a website or product and require an immediate search for problems and ways to solve them.

How to do this?

Put yourself in the users' shoes: follow links, find weak points, work to eliminate them.

Focus on creating unique content

Posting reviews and feedback on external resources has a positive effect on the reputation of your product, but this is not enough. Articles on your own sites help companies promoting new traffic to organically introduce new search phrases and links into the semantics. You can create separate pages for fresh content, but updating existing articles is considered more effective.

In response to a branded query, the search robot will first give a link to the official website, which gives you a serious competitive advantage.