Playing on emotions

[subornaakter20]

A similar result can be achieved by deliberately concealing certain facts. "Using an iPhone is now prohibited by law." Such news can shock millions of owners of "apple" smartphones, and they will all want to urgently find out the details. After clicking on the link, frightened readers will understand that in fact such a decision was made by the authorities of India, not Russia, but the author simply concealed this "insignificant" detail.

People tend to respond more actively to a headline that supposedly reveals the author's excitement and worries. To create the effect of urgency, content creators use capital letters, excessive punctuation, jargon, and even deliberate typos. All this creates the impression in the user that the article was written in a hurry, on the interior designers service email list heels of something, so it needs to be read quickly.

There are plenty of examples of emotional clickbait on the Internet. "Ready to kill my husband!!! I can't stand his GREED!!!", "Watch until the end!!! Total laughter!!!", "Moscow will be swept away by a hurricane! Vanga's forgotten predictions have been found!"

Playing on emotions

Let's replace these examples with their analogues without excessive emotional coloring: "I don't know how to deal with my husband's stinginess", "A fascinating funny video that will lift your spirits for the whole day", "Records with predictions about climate deterioration were found in Vanga's nephew's archive".

The essence of the headlines has not changed, but the emotional degree is noticeably lower. Clickability will most likely change: fewer users will follow the links, but provided the content is of high quality, they will return to the resource again and again.

Call to action
At any age, people tend to trust authorities and follow their opinions on a variety of issues, from everyday to global. This feature of human psychology is well known to the authors of clickbait. Readers are offered a lot of recipes for all occasions: what to watch, what to read, how to dress, where to buy food, what wines to drink, and so on.

You can choose a neutral title for such materials, or one that will increase clickability. “Fashionable looks for spring and summer. Be on trend!”, “20 books that everyone should read. Have you read them?”, “5 wines for summer evenings — save them so you don’t forget”, “7 rules that will help you successfully pass an interview. Learn them by heart.” Each phrase gives a clear call to action and encourages you to click on the link.

Call to action

Have you noticed that the reader is addressed informally in this case? "Click", "go in", "download", "find out" - these forms are used intentionally, to establish a trusting relationship and avoid formality. However, such familiarity often works against the content creators, causing rejection and irritation.