Final Thoughts: Use the Right Tools to Help Improve Your Email Deliverability

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Is your first cold email strategic? Meaning: no links, images, videos, or attachments, keeping the copy simple and focused on your core message. Once the first email lands in the inbox, others will follow suit even when you add links and media.
Is your email list squeaky clean? That means it is free of cold subscribers, hard bounces, generic email addresses, and anything from a purchased email list.
Do you use double opt-in? Without it, any email address—including a spam address or a spam trap—can end up on your list and tank its deliverability.
Are you going over your provider’s sending limits? Keep an eye on sending limits per hour and day, as exceeding them can hurt your deliverability or even get your account blocked.
Are you onboarding new subscribers? Sending between one to three welcome emails helps subscribers get to know, remember, and trust you, making them more likely to open your regular emails.
Have you added links to unsubscribe and change cambodia telegram data preferences? Make it easy to opt out, change email frequency, and choose topics of interest. If you don’t, marking it as spam is the only option your subscribers will end up with.
Are you personalizing every email? This goes for cold emails and marketing emails alike—they land way better when they feel like they’re written for the exact person reading them. Call them by their name, mention their pain points, and include their previous behavior.
Are your emails following a consistent schedule? Unpredictable, sudden jumps in volume and frequency will annoy your subscribers and alarm their mailboxes and internet service providers.
Are your subject lines engaging and spam-free? Make sure your email subject lines have no misleading phrases, aggressive tactics, excessive punctuation, or clickbait. The ultimate goal? Make them irresistible to your ideal customer.
Email Deliverability Checklist from Close CRM
Building and improving your email deliverability can turn into quite a project—and one that’s never really completed. It’s an ongoing effort.

The easiest way to start? Find the spots where you can make the biggest improvement. For example…