Social channels
In building a new brand reputation , Vibram also opted for the use of Pinterest, Facebook, Instagram, YouTube and Google+. All these channels were given the same starting point, and were all set up on one platform. As a result, Vibram's websites are now scalable and much easier to use and manage. And it worked. Vibram got 50% more traffic to the website!
Now that Vibram has converted all the different systems, they can focus on the products again. In th future, Vibram wants to bring connected shoes to the market, the smart sole. This sole must produce energy (only when you walk of course ), which you can use to charge your mobile devices. They started this project a while ago, but the developments are now going fast. I am very curious when they will be brought to the market!
The connected shoe.
GoPro & the customer journey
Another example I would like to share is about the switzerland whatsapp number customer experience of GoPro. Erin Dorshorst (product marketing manager at Salesforce) shows how she turns consumers into ambassadors for GoPro.
Connecting with the consumer is key here . From finding a product to support. With 14 million followers on Instagram, GoPro is truly a brand with high engagement on social media.
Customer journey
Dorshorst shows how the shopper returns to GoPro time and time again through marketing automation and good service. As is the case in this next scenario:
A consumer sees a video of a friend on Facebook, in which GoPro is tagged. With one click, he is on the YouTube channel of the manufacturer of action cameras. Via this channel, he eventually ends up in the GoPro webshop. He looks around a bit, but unfortunately drops out later. How can you ensure that he ends up in the customer journey again?
Some time later, he sees a promoted advertisement from GoPro via Facebook. This ad shows the cameras he viewed in the webshop. He clicks on the ad and ends up in the webshop again and decides to make a purchase this time. He also sees a number of other product recommendations, such as an offer for an SD card. He hesitates and asks another question to the customer service that can be found at the bottom of the website. After a chat, he decides to purchase a larger SD card (via the link in the chat) and within one day his GoPro and associated accessories are delivered to his home.
Sharing content
GoPro shares content from users. With the GoPro app, it's easy to edit videos and ultimately he can share his content very easily. So you see this consumer went through the entire customer journey, from searching to sharing his video made with GoPro.'