Email-automation-type-Feedback-email

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Let’s see examples.

Email automation type: Educational content
Stage: Marketing qualified lead
Goal: Convert free to paid users
CTA: “Claim my free post”
Lenny is offering a sneak peek at exclusive content for paid subscribers, at no cost. This email is packed with valuable educational content that you won't find anywhere else. The main aim of this email is to persuade more people to upgrade from the free tier to the paid one.

Email-Automation-Example-1

Email automation type: Educational content
Stage: Sales-qualified lead
Goal: Encourage prospects to move to the next stage in the buying process with CTA to get a consultation.
CTA: “Let’s talk!”
This email covers two purposes—first, there’s plenty of educational content. Second, the email invites you to book a free consultation with the marketing agency.

Email-automation-type-Educational-content

Email automation type: Feedback email
Stage: Customer
Goal: Check in with customer about their experience—NPS survey
CTA: “How likely are you to recommend Outpost to a friend or colleague?”
This is a straightforward email asking for sweden telegram data feedback on the customer experience. The goal is simple: to track net promoter score (NPS).


Clear goals lead to clear CTAs, which ultimately leads to success with your automated emails.

4. Segment Your Audience for Personalization at Scale
Automation and personalization usually butt heads—but when you segment your audience into different groups, you’ll have a better chance of creating emails that appeal to them.

For example, if you know a large part of your audience is product marketers in the US working at a company with fewer than 100 employees, you can use that information to create a segment and personalize your messaging in a way that appeals to them.

Here are some quick criteria you can use to segment your audience: