Best Free Website Statistics Services

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Below is an overview of free website statistics services with wide functionality that help collect and analyze data.

"Yandex.Metrica"
Yandex.Metrica

A service from the Yandex search engine that helps analyze:

website traffic;

actions of visitors on the Internet resource;

site efficiency.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

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How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
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The analytical statistics service tracks:

number of unique users who visited the resource;

number of visits (page views of the site);

number of bounces (staying on the site page for less than 15 seconds);

the amount of time a person spends on the site.

The service also provides separate information about the visitor:

floor;

age;

interests;

location;

the browser used, etc.

Yandex.Metrica will help in the analysis:

sales funnels;

traffic sources;

indicators depending on the type of traffic;

effectiveness of advertising campaigns;

results of A/B testing of the site, etc.

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This website statistics service has a number of advantages (web-visor, link and click maps). The main disadvantage is the limited functionality.

You can install Yandex.Metrica for free by selecting the parameters by which the analysis will be carried out and performing the necessary steps to configure the service.

Google Analytics
Google Analytics

The Google Analytics website statistics service also provides data on such key parameters as:

content;

traffic;

conversion;

analytics of advertising campaigns, sales;

resource loading speed;

event tracking etc.

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Unlike Yandex.Metrica, Google Analytics is suitable for working with mobile applications.

To ensure that new users do not get confused by the wide functionality of the statistics service, each function has a detailed description and instructions for use. Those who have difficulty mastering Google Analytics on their own can always contact specialists for settings.

Among the disadvantages of the service, it is worth noting that the statistics are updated once a day (Yandex.Metrica updates data every 5 minutes).

Although you can view activity on the site in real time, reporting data does not appear until the following day.

You can also install a paid version of the site statistics service. Its functionality is somewhat broader, but it makes no sense to use it for regular sites with average traffic.

Piwik.com
Piwik

This is a website statistics service with limited functionality, suitable for collecting data on small sites. It helps:

in collecting basic statistical information;

in tracking transitions, search queries;

in the analysis of user actions on the site;

in obtaining conversion data.

To use the service, you need to download and install it on your computer; it does not have an online version.

In addition to collecting statistics, with Piwik you can:

analyze transitions;

perform conversion analysis;

conduct real-time monitoring;

use open source code.

The basic functionality can be used for free. The paid version for $65/month offers extended functionality of the service, support, and training in working with the tool.


5 Popular Paid Website Statistics Services
Clicky.com.

Clicky

This is a service for collecting analytics on small sites that do not require analyzing a lot of data. Advantages of the tool:

simple and clear interface in Russian;

real-time data collection and analysis;

the ability to conduct Twitter analytics;

"spy" function, allowing you to monitor users in real time;

Ability to view analytics data on iPhone/Android.

In addition, the service allows you to analyze:

advertising campaigns;

conversion;

search queries;

transitions.

You can use both the free and paid versions of the platform:

The free plan has very limited functionality, it allows you to collect data on one site, the number of visitors to which does not exceed 3,000 people per day, provides statistical information, information on search queries and transitions.

The $9.99/month plan allows you to analyze information on 10 sites with a daily number of visitors of no more than 30,000. The functionality is wider than in the free version, however, it does not allow you to monitor data in real time, and does not provide heat map data.

The $14.99/month plan provides full functionality and allows you to collect analytical data on 10 sites with no more than 30,000 visitors per day.

The $19.99/month plan allows you to collect statistics on 30 sites that are visited daily by up to 100,000 users.

The individual tariff allows you to analyze information from 1,000 sites with up to 10,000,000 users visiting them daily.