Lack of useful tags

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Incorrectly selected tags or their complete absence will not allow the automated search engine to find your site in the event of a specific request from a user. H-tags are designed to highlight headings, subheadings and create a text structure. Alt-tags are used for website promotion, including allowing you to move images up in search results.

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Technical errors on the site
The most common error on websites is broken links, i.e. those with an incorrectly specified URL. A large number of such links can negatively affect the promotion of the site in search results, so they must be identified and eliminated using specialized services.

Let's list a few more problematic issues that may arise during the development and operation of websites:

Technical duplicates on the site.

Indexed search pages.

Incorrect or missing semantic URL.

Indexing of junk pages.

Issuing pages with 404 errors and redirects.

Gluing site mirrors.

Inconsistent encodings of the server and the site, etc.

Recommendations for choosing the right website format

All the above-described malfunctions have a negative impact on the operation of the site, its use and promotion. This once again proves the importance of detecting and correcting such errors.

The ideal option is to avoid errors or eliminate them at the development stage. Remember: after the site starts functioning and being promoted by search engines, you will have to pay programmers additionally to eliminate technical errors.

How to avoid unplanned expenses? It's very simple: when ordering website development, make the most detailed technical specifications, and during the acceptance of the work, be sure to check that all previously agreed points have been met.

Recommendations for choosing the right website format
What website format is right for you? It all depends on the focus of your business and the goals you pursue.

If you have already come across a website format in the text of our article that matches your business niche, then no questions should arise. But if not, you will have to spend a little time collecting statistics, analyzing and selecting the best option.

First of all, you need to analyze the results of your website (if you have one). Think about whether the website format matches your business niche. Are you achieving your goals? Does the website help you attract new customers and increase sales?

You should change or improve the website format if:

it is not suitable for your business;

customers and site visitors show low activity (perhaps your target audience needs a different structure);

your business combines several models , for example a store and a service (in this case, it makes sense to use a combination of the two formats).

Combining several website formats deserves special attention, as sometimes this is the most correct and effective strategy. Let's say your company specializes in selling software to large organizations. And you not only sell ready-made programs, but also install them, train employees to use them, and provide assistance with technical maintenance.

In order to attract clients and convince them of your competence, you need to place on your website a lot of documents, an expert blog, useful literature, a presentation of your products, etc.

Thus, the company's website accommodates an online store, an online service, and an expert blog. The combination of three formats in this case is the best option, which allows covering each area of ​​the company's activity.