lasting relevance across generations thanks to continuous innovation. Prime example: Lego – with always up-to-date theme sets, the essentially unchanged plastic building blocks have repeatedly won the hearts of their young fans.
the final stage : the brand becomes an belarus rcs data indispensable companion through life. A prime example: Ikea. combines design, sustainability, innovation and pragmatism so skilfully that the brand has become a way of life for many people.
The most important finding: brands should behave as if two people were interacting with each other. This means: we remember the people who are "good" and want to spend more time with them; but we also remember the "bad" people. We avoid contact with them as much as possible, even if it might sometimes be easier to achieve our goal through them.
We would do well not to reduce the customer experience to "becoming a customer" or "being a customer". It helps to break out of familiar thought patterns. Away with B2C and B2B, towards B2H. Away from CX, towards HX.