As a journalism professor, I observe with great interest what media companies are doing with Clubhouse. My enthusiasm for the new platform can probably be traced back to my previous work as a radio journalist. But my passionate enthusiasm has caused some colleagues in media studies to shake their heads. Clubhouse is nothing more than a brief flash in the social media landscape, they object.
But I stick to this: Clubhouse is in the spirit of Bertolt Brecht's australia rcs data radio theory of "radio for people to join in the conversation" and hits a nerve of the times. I therefore wanted to hear from early adopters from four media companies what they think of the first steps. They are all watching the rise and development of Clubhouse with great interest.
The focus is on dialogue with the audience
Arthur Honegger, anchorman at "10vor10", emphasizes the obligation to engage in dialogue, particularly in public service media. The Clubhouse platform, for example, is ideal for talking to people directly and simply in the "Rundumfunk" format he launched. Priska Amstutz, co-editor-in-chief at the Tages-Anzeiger, also emphasizes the simplicity of engaging in conversation with readers and listeners. She is interested to see "how and whether this works."