Search Engine Penalties

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If everything is done correctly, but the resource cannot be in the top 20 of the search results or has dropped sharply, there is a high probability of the influence of sanctions. You can find out that filters are applied when ranking your site by contacting the search engine support service. They will inform you about the presence or absence of sanctions, but you should not expect that they will tell you the reason for them.

Solution: The Yandex Webmaster beta version has a "Violations" block where you can view problems identified on the site. Take a look there, but remember that in beta mode, not all data crypto email list is usually displayed correctly.

Google also allows you to check your site for manual penalties. To do this, go to Search Traffic and go to Manual Actions.

Poorly thought out website usability
Poorly thought out website usability

Sometimes a portal is made correctly from a technical point of view, but does not get into the first points of search results. Here it is worth turning to Metrica - its analysis can show that users are uncomfortable working with the resource, or the latter does not bring them any value. The largest search engines take this characteristic into account when ranking sites. However, here you will have to look at the product from the outside to identify the problem.

Solution: Find out how much time people spend on the portal. Normally, this figure is at least a minute, but it depends on the resource’s features. You also need to make sure that the bounce rate does not exceed 20–30%.

The top will be the site whose behavioral factors exceed the characteristics of competitors' sites. Be sure to use analytics systems and do not perceive resource audit as a waste of money, since this is an opportunity to increase profits.