Selecting keywords for a website

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First of all, it is necessary to determine what optimization is being carried out for. That is, to identify queries used by the audience, or keywords on the basis of which the portal will be ranked by search engines.

Let's say you want people to see your site when they search for "video recorders", "buy a video recorder". But it's not that simple, because when choosing keywords to promote a resource, it's important to remember the following factors:

Search volume , or the number of people using your chosen keyword. The more often it is searched, the wider the audience you will reach. If the keyword is unpopular, it is unlikely that anyone will find you using it.

Relevance – it’s good if a company’s offer is betting email list often searched for, but the query may not be relevant to the target audience. It may seem that relevance is obvious: if you offer software for automating corporate email marketing, then there is no need to appear for third-party queries, such as “children’s clothing”. Do not forget which companies are your potential clients, what territory you operate in, and a number of other factors.

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Competition – You need to be mindful of potential costs and the likelihood of success. In SEO, this means understanding relative competition and ranking for certain terms.

Before you can achieve high search engine rankings for keywords, you need to know who your potential buyers are and what they might be looking for. This is important for SEO and the entire business.

To do this, ask yourself:

What are your potential customers interested in?

What problems do they face?

What language do they use to describe their needs and enter requests?

Who else can provide these people with services? This way you can identify your competitors and get indirect clues for further target audience search.

Selecting keywords for a website

Answers to the questions provided will help you form an initial list of possible keywords and domains. This is important for achieving high positions of the site in search engines and determining the volume of people's interest, the level of competition.

The basis for further work should be a list of queries that the audience uses to describe your activity. All keys should be checked through selection tools, such as Wordstat from Yandex. Regardless of the service used, it is important to collect as many relevant words and expressions as possible.

If a company already has its own website, there is a high probability that search engines already provide it with some traffic. The Yandex webmaster tool can give hints when working with queries and allow you to track statistics.

So, you have an idea of ​​your audience, you know what and how its representatives are searching for. You have completed the stage of analyzing keywords and queries that provide traffic to other companies in your field. Now, identify the criteria by which your site can be ranked in order to take them into account when choosing the main direction for working with SEO.