Make it clear that the page continues

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So-called "false footers" in the site interface reduce conversion to a minimum. When a visitor sees that a block is complete, he is unlikely to scroll further. Therefore, fill in the blanks and show that you have not said everything yet.

Maintain focus, avoid redundant links

Any extra click on the link is fraught with the at&t email list fact that the person will not return to the site. The fewer such links, the higher the probability that the user will use the CTA button.

Display the state

There are always elements that can have different states: a letter has been read or not, a tax has been paid, or there is a debt. Let a person know what state an element is in at the moment - this will make it easier for him to decide what to do next.

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Checklist: How to Achieve Your Goals in Negotiations with Clients

7 Main Trends in Interface Design
Subdued animation
Small animated elements encourage target actions of the audience, while more obvious ones focus on calls to action - there can be no more than two of them. This technique allows you to diversify web resources with boring or serious topics. For example, it can often be found on portals of financial, medical, consulting organizations.

However, sometimes website interfaces are overloaded with animation – to avoid this, use the services of an experienced designer, he will definitely not be too zealous in using this tool.

Full screen images
Today, it is believed that the larger the images or videos, the better, since they are what allow you to capture the audience's attention.

Full screen images

Full-screen images can act as a background or a bright accent. They look good on industrial company websites, as they are a metaphor for the scale of production and allow you to show the company's products.

Neomorphism
The name of the trend consists of the words “neo”, meaning new, and “skeuomorphism”.

Skeuomorphism is a technique in website interface design where elements look like familiar things. For example, a calculator is extremely similar to its real-life counterpart. This trend became popular thanks to Apple and Steve Jobs. However, the company itself abandoned the trend after 2013, choosing minimalism in the design of mobile device interfaces.

Neumorphism is a rebirth of this technique and aims to combine the best of flat design and skeuomorphism. As a result, interfaces look cleaner and more realistic due to the competent combination of light and shadow. Thanks to soft shadows, the design is perceived as futuristic, but not devoid of realism. This provides a new sensory experience in familiar interfaces.

The designer, using this style, must make it the most comfortable for the audience to use. At the moment, neumorphism does not provide sufficient convenience of the interface. On the contrary, it sometimes confuses users, since it is based on the play of volume, light and shadow - a person simply cannot guess which elements are clickable. Therefore, it is important to think through additional states of all elements, or resort to this style only for the design of static/interactive elements.