HR Brand Building Tools in 2024

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Job search sites . Here you can create company pages where it is important to indicate brand attributes, advantages and values, your mission, and show creativity.

Social networks. Here it is important not to forget about tone-of-voice for two types of audience: internal – current employees, external – candidates. Remember about information security, publish posts regularly and monitor their quality. Tell success stories, about employees, show real office life.

Internal communications
Internal portal . A convenient means of communication for employees, helps newcomers adapt faster, simplifies interaction with services/departments. However, you should be prepared that it is expensive and time-consuming.

Internal social networks. You need to choose a channel according to your target audience. Publish posts, observing tone-of-voice, and make communication available at any level. For convenience, you can also launch a bot.

Where to start working with HR brand
The work should begin first and foremost with research. It is better to conduct two types of research at once, which will help to quickly understand what is happening with the reputation and what opportunities your HR brand has. The first type of research is contextual interviews (express interviews and in-depth interviews), the second is ethnography. Let's look into this in more detail.

Express interview
A quick and relatively cheap way to start diving into sweden telegram data the subject. The goal is to identify the initial range of problems and needs. Sometimes these types of interviews are called Intercept Interviews: people are “intercepted” while they are doing their own thing, for example, shopping in a shopping mall. Before starting the interview, you need to spend 5-10 minutes in the chosen place, observing what is happening around.

Ethnography
The most common and effective way of immersing oneself in the problematic. As a rule, ethnography is combined with the tools of contextual interviews, but can also be used independently. It helps to study how a person behaves in society, what life guidelines he has, how he sees himself and feels, what shapes him as a person.

The most common format is guerrilla ethnography: we study how people behave and feel when solving the problems facing them, we record the information in the form of notes, artifacts, photos and videos. The goal is to find opportunities to improve the existing and/or create innovative user experience.