On the bus, on the train, on the sofa: our lives take place on mobile devices. In 2015, 24% of all residents in Germany used three or more different devices to get information on the Internet. Compared to 2012, this is an increase of 21%.
Google itself is particularly aware of this trend. Websites without mobile optimization are penalized in search results - because users want to see optimized websites. Ever had to zoom in on a website with two fingers? Inconvenient.
Therefore, offer your potential customers an optimal user experience in the local area and let them browse your site while on the go. Even if users want to buy the product in the store afterwards, they will look for information about the product online first. Google summarizes the different options for mobile websites in the white paper “ Websites for the multiscreen user ”.
Very few local retailers use online advertising for their local bulgaria mobile numbers list marketing - and are therefore missing out on a great opportunity. Localized keywords are often less competitive and therefore significantly cheaper than their national counterparts.
The possibilities in online advertising are as great as the number of possible marketing channels, and we would like to briefly introduce you to the most interesting ones.
Google currently offers the largest advertising network. Not only can advertising banners be placed here, the first three results for each search can also be designed as an ad. The associated product is called Google AdWords.
With Google AdWords, you bid in real time for certain keywords, e.g. “gardener”. If you bid the highest amount per click, your ad will be displayed in first place. You only pay for a click, and wastage is minimized.
The option of using geotargeting for ads is great. This means that the ads are only shown to people within a certain radius of a point, for example 10 kilometers around your business. A tip: with this type of ad in particular, it is worth expanding the keyword to include a location, e.g. “Gardener Osnabrück”. The combination of several keywords is known as a longtail; as mentioned at the beginning, the locations in particular offer little competition and therefore lower click prices.