Immersive technologies: new horizons for brands

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Until recently, augmented (AR) and virtual (VR) reality were associated mainly with games and entertainment. Today, these technologies are actively used by large brands to interact with their audience. Two key trends stand out in this direction:

AR in interaction with brands. For example, Tommy Hilfiger’s collaboration with Snapchat allowed users to virtually try on clothes using unique filters. This not only increases engagement, but also makes shopping more convenient.
Integrating real-world brands into the virtual world. Shopify’s collaboration with Roblox is expected to be released in 2025. Thanks to this, brands bulgaria telegram screening will be able to sell physical goods directly on the platform. Another example is the integration of monobank into the game STALKER 2. This format allows brands to expand their reach and increase recognition.
VR is predicted to be one of the most popular technologies in the coming decade. By 2030, the VR market could reach $435 billion , opening up new opportunities for businesses.

Immersive technologies are becoming a tool that allows brands to not just sell, but to create unique experiences for their customers.