It’s important to remember that online shoppers don’t have the same sensory experience as those who shop in-store. They can’t touch, try on, or feel the products you’re selling. A good product photo understands this reality and goes beyond a simple front-facing photo to show the texture, fit, and appearance of a product.
Even if you have no experience using a camera, you can take great product photos that will increase your online sales. We asked our partner Cutoutnow to give us their best product photography tips. Apply them taiwan cp number to your next photoshoot to make your eCom site look more professional and generate more sales.
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How to Improve Your eCommerce Product Photography
Make your image sharper
Photograph the entire product
Adjust the exposure of your photos
Keep sizing consistent
Put your products front and center
Remove all background
Add highlights
Show more than one image per product
Watermark your images
Highlight the color of each product
1. Make your image sharper
The most important thing about any product photography on your eCom store is the sharpness of your images. Blurry and pixelated photos will make it harder for the buyer to get a clear picture of your product, and will ultimately have a negative impact on the user experience.
Poor image quality makes your website appear less trustworthy to visitors, and they’re likely to shop elsewhere fairly quickly. Make sure you’re using a camera with a good aperture range – the lower the aperture, the easier it is to focus your camera lens on the product you’re trying to sell, and take a sharper, clearer photo that does the product justice.
2. Photograph the entire product
This tip seems pretty obvious, but it needs to be said anyway. Make sure the entire product is visible in its photo!
Your product should be straight, without wrinkles, and have enough empty space around it. Otherwise, your brand will suffer. People see bad product photos and assume that your store doesn’t pay attention to details. Imagine what they start assuming about your service, order fulfillment processes, and customer service? It’s best to avoid this risk.
Professional product photography makes it clear to potential customers that you are a trustworthy business and not a hobbyist.
9 Tips to Improve Your Online Product Photos
3. Adjust the exposure of the photos
Make sure the product is properly exposed. This means that multiple light sources are sometimes needed to avoid shadows and dark areas on your product.
9 Tips to Improve Your Online Product Photos
4. Keep sizing consistent
Make sure you always have enough margin between each product and its border. It ensures that the product has room to breathe. If your product photos are not all the same size, it can have a negative impact on your customers' browsing experience. Visually, it looks unbalanced.